RESULT SoftShell has been nominated as a finalist for ‘Promotional Product of the Year Award’ in the Printwear and Promotion awards and featured a write-up in Printwear and Promotion magazine (below).

“Result’s entry relates to its five-strong SoftShell collection, launched at the end of 2006 offering its customers the very latest technology. The SoftShell launch was the most successful in the company’s 12-year history and had a massive impact on the 2006/2007 sales promotion market in Europe, says Result.
The 2006/2007 range includes a patent-protected design feature (the R122F La Femme) and the 2007/2008 range includes the first ever EN471 Safety Certification award for softshell.
The five styles use the highest quality 345g three-layer bonded fabric, which is both wind and water resistant, says Result.
‘Innovative styling uses inside storm facing and double facing on both chests for embroidery access, and massive stock availability has led directly to its popularity for both imprinters and wearers alike.’ it says.
In terms of the range’s sales and marketing success, Result claims the SoftShell launch was its most successful ever. ‘Prior to stock availability, distributors were sent quantities of pre-printed sample jacket packs, and a full four-language European advertising campaign was launched.’ it explains.
‘The success of this campaign can be measured by the face that the first six containers of SoftShell across all styles were pre-sold.’
The judges were impressed with these figures and with the overall quality of this entry and range.”
-- Printwear and Promotion Magazine, Feb 08